‘Supreme’ McGriff Jr. Says a Supreme Brand Should Collab With His Dad ‘Would Be So Big for the Culture’

Kenneth McGriff Jr., son of the infamous drug kingpin Kenneth “Supreme” McGriff, has expressed his desire for the Supreme clothing line to pay tribute to his father with a collaboration.

During an episode of Drink Champs featuring Large Professor, N.O.R.E. asked Supreme Jr. how he felt about the brand profiting from his family’s name. McGriff Jr. revealed that he has been trying to reach out to the company for several years but hasn’t made progress.

To make his point, Supreme Jr. handed N.O.R.E. a shirt he created, featuring his father’s mugshot with the Supreme logo stamped across his eyes. The host was thrilled by the gesture.

“I love that brand, though, and it would be so big for the culture, for hip-hop, for everything, for the world,” said the son of Kenneth “Supreme” McGriff on ‘Drink Champs.’

Supreme Jr. expressed his love for the brand and emphasized the significance a collaboration could have for the culture, hip-hop, and the world.

To further his attempts, Supreme Jr. took to Instagram and tagged Queens rap legend Nas and Tremaine Emory, the creative director of Supreme, to initiate a conversation about the collaboration.

Supreme, founded in 1994 as a skateboard clothing shop by James Jebbia, gained popularity in the early to mid-2000s through music collaborations with artists like Raekwon, Ghostface Killah, and RZA.

Notably, Supreme’s collaboration with Jim Jones and Juelz Santana of The Diplomats remains one of its most renowned. In a 2016 conversation with Complex, Jim Jones expressed that he and Juelz deserved a percentage of the company for the success of the collaboration.

Despite the interest and recognition Supreme has gained from hip-hop artists and figures, the collaboration with Kenneth “Supreme” McGriff remains a topic of conversation and potential homage.

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