ASAP Rocky Stars in Rihanna’s New Fenty Skin Lux Balm Ad

A$AP Rocky and Rihanna are not just a power couple; they’re now a dynamic duo in the business world. The pair, proud parents of two children, have collaborated on the promotion of RihRih’s latest venture, the Fenty Skin Lux Balm unisex lip balm. In the promotional ad, Rocky takes center stage, injecting some rhythm into the campaign with a few verses about the gloss. Described as a “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter,” the Lux Balm is touted to revitalize dry lips with instant hydration.

In a teaser clip, Rocky drops some bars from his track “RIOT (Rowdy Pipe’n)” while showcasing the translucent blue-gray tube. Playfully wiping his tongue over his top grill, the rapper adds a touch of swagger to the glossy affair. The Insta Story provides a closer look at the ingredients, featuring Barbados cherry (Acerola) extract—a nod to Rihanna’s birthplace—Murumuru, mango, cocoa, and shea butters for deep hydration and nourishment, plus Vitamin E and avocado oil for conditioning and softening.

Highlighted in an Instagram post as “slim, slick n easily slips into your pocket,” the Lux line assures convenience on the go. The product is now available at various retail outlets, including Sephora, Sephora Canada, Sephora at Kohls, and the Fenty Skin website. Rihanna and A$AP Rocky’s foray into the beauty scene continues to make waves with a blend of style, rhythm, and a touch of Barbadian flair.

Check out the Lux ad via the fentyskin insta below.

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